At Electra, the way they think shows in everything they do and in every bicycle they create. Electra has stood the test of time by staying true to their commitment to bring you the finest cruiser and comfort bikes in the world. They have always gone with their instinct; to marry great designs with the best technology available and create bicycles that are meant to be enjoyed, ridden and treasured, not just admired. Their technical data is proof positive that an Electra is than just a pretty face.

Electra Cruisers
Infusing the classic American cruiser with innovative design and contemporary cool, we’ve said goodbye to the days of the slow, clunky cruiser— and sparked the evolution of a modern master-piece that rides as good as it looks. Our Cruisers crave wide-open expanses of pavement where they can spread their wings and drift aimlessly through fertile streams of cultural ether, ambling ahead on their own schedule, steering clear of the mundane and living for the moment. These freewheelers are on their way to a BBQ in Malibu, a samba party in São Paulo or a pub-crawl in Portsmouth. Or on their way to the office, the corner store and back in five, or nowhere at all. Cruiser hits the ground rolling complete with all the bells and whistles of a comfortable and efficient ride, engineered to perfection and designed with a keen eye on aesthetics. Our Cruisers are a favorite among the modern leisure seeking crowd that demands a variety of flavors to suit its discerning sense of style. With an extensive array of models, colors, and sizes for adults and kids, Cruiser sets the standard for casual cycling escapism and strikes a strong chord with fellow freedom aficionados.

Electra Amsterdam
Honoring the past while gliding smoothly into the future, Amsterdam draws inspiration from the truest, most essential and undiluted bike outline of all time. This bike has transported more people and possessions farther and more faithfully than any other bicycle on the planet; it’s the cardinal, quintessential bike of all bikes—it’s THE BIKE. Amsterdam venerates this bike in its most fundamental form, but propels it into today with a progressive combination of contemporary components and mod styling to create a poignant fusion of past and present complete with a beautiful ride. Blending classic European character with just the right accents of cosmopolitan cool, Amsterdam is today’s reinvention of this truly timeless design. With a swank silhouette, refined outline and astute attention to detail, Amsterdam’s alluring blend of attitude and elegance dresses up or dresses down, and can rock-it upscale bohemian or breeze along with sophistication and smarts looking stunningly chic. London, Tokyo, Berlin or Boston— Amsterdam spins through urban architecture, past parks and people, stopping at the record store to thumb through dusty vinyl, donning a dress and dark eyeliner to meet a friend for café au lait and then on to a penthouse party at sunset to see and be seen. With a wave at yesterday and a nod to tomorrow, Amsterdam is today’s icon of oldworld elegance and new-world design.

Electra Townie
Townie® is a technological milestone that challenges the hierarchy of traditional bike design. Driven by a dissatisfaction with the status quo and a passion for design innovation, Electra ignored all the rules of contemporary bike frame geometry, looked into the future and envisioned the Townie. The ultimate phase in the evolution of the modern bicycle was created by rotating the traditional road bike power-riding position backwards 23 degrees into an upright and forward pedaling position that delivers efficiency, torque, comfort, and a panoramic view of the road. Townie’s ingenious Flat Foot Technology® allows you to drop your feet flat on the ground whenever you want without leaving the saddle, so convenience, control, and stability roll right along with you. Add that to its sublime sense of styling, luxury detailing and endless list of ultra-quality components, and you get a brilliant blend of brains and beauty that is equally at home on the sophisticated city streets of San Francisco, water crossways of Bilbao or über modern meridians of Dubai. For everyday trips to anywhere near and far.

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